Entries by Deirdre

Secrets to CRM implementation success

CRM has received a lot of negative (and perhaps unfair) press over the years. And there’s no doubt that in some quarters, there still exists a widespread perception that CRM implementation is a risky and excruciatingly painful undertaking. According to Orson Herbst, product manager with Herbst Software, organisations want to buy and use CRM but […]

Social CRM: taking CRM to the next level

We’re probably all familiar with the Pareto Principle as it applies to sales; 80 per cent of business typically comes from 20 per cent of customers.  In fact, research suggests that a five per cent reduction in business lost can generate anything between 25 and 85 per cent additional organisational profit. It’s perhaps the strongest […]

CRM: Putting customer experience at the heart of business

According to recent figures from the CSO’s ‘Information Society Statistics’ report for enterprise, just 32 per cent of organisations are currently using Customer Relationship Management (CRM) tools to manage client activity. Given the relative maturity of the technology – CRM has been around in one guise or another since the 1980s – this is perhaps […]

Email marketing anyone?

Producing, high quality, mobile-ready email templates just got a whole lot easier, thanks to the folks over at Campaignmonitor. Email marketing, if planned and executed well, still represents one of the most cost-effective means of communications.

Driving supply chain innovation

With more intense pressure on industry competitiveness and a greater acceptance of software as a service (SaaS), more organisations are looking to eProcurement as a potential source of process efficiency and supply chain value.