CRM has received a lot of negative (and perhaps unfair) press over the years. And there’s no doubt that in some quarters, there still exists a widespread perception that CRM implementation is a risky and excruciatingly painful undertaking. According to Orson Herbst, product manager with Herbst Software, organisations want to buy and use CRM but […]
We’re probably all familiar with the Pareto Principle as it applies to sales; 80 per cent of business typically comes from 20 per cent of customers. In fact, research suggests that a five per cent reduction in business lost can generate anything between 25 and 85 per cent additional organisational profit. It’s perhaps the strongest […]
According to recent figures from the CSO’s ‘Information Society Statistics’ report for enterprise, just 32 per cent of organisations are currently using Customer Relationship Management (CRM) tools to manage client activity. Given the relative maturity of the technology – CRM has been around in one guise or another since the 1980s – this is perhaps […]
Producing, high quality, mobile-ready email templates just got a whole lot easier, thanks to the folks over at Campaignmonitor. Email marketing, if planned and executed well, still represents one of the most cost-effective means of communications.
Are you confused about digital marketing and how it can apply to your business? Join our webinar on demand and dispel the top 5 myths of digital marketing.
Hot off the press, IAB Ireland have just published online advertising spend in Ireland for 2013. See it all at a glance with our infographic.