Business continuity management on the rise

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Business continuity management (BCM) and disaster recovery (DR) are often used interchangeably but erroneously so. Business continuity planning involves a holistic approach to business protection, seeking to ensure that mission-critical functions – from HR to manufacturing – continue to operate during and after an unforeseen event.

Disaster recovery on the other hand typically involves contingency for recovering and restoring business applications in the event of outage or systems loss.

A 2012 report from cloud services provider, MJ Flood Technology revealed that just over half (51 per cent) of organisations had no DR plan and 48 per cent no business continuity plan in place.

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Social listening just got a lot easier with CRM

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According to the CSO’s annual information technology review, just under one third of companies with broadband connectivity are currently using CRM or customer relationship management software to manage customer contact points across the business.

But a new generation of start-ups and ambitious SMEs are creating a surge of CRM adoption, according to Gary Cullen, sales and marketing director with Provident CRM, a reseller of the SugarCRM platform.

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Organising for inbound marketing

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It’s all about getting found. Today’s philosophy of inbound marketing focuses on using high quality content and user-friendly website designs to attract, nurture and convert customers through the sales funnel.

Digital channels such as social media, email, search engine marketing, blogs and online events play a key role in creating a high-ranking search position online but all roads lead back to the website.

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Digital marketing strategy: Developing core strength

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The internet has revolutionised the way in which we search for and purchase products and services, forever shifting buying power from vendor to consumer. Long gone are the days when consumers sat passively by, waiting to be hit by the next wave of slick advertising messages through TV, print or radio campaigns.

The internet empowers consumers, giving them an unprecedented level of choice and they’re using it.

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