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Search Engine Marketing

Search engine marketing (SEM) is simple; it’s all get about getting your business or service found online, by potential customers who have a specific need.  And whether you decide to pursue an organic strategy, a paid search approach or a combination of both, any search engine marketing journey should start with an appraisal of your existing website – one of the most critical success factors in your SEM efforts.

Search Engine Marketing

Search Engine Optimisation

Search Engine Advertising

Under search engine optimisation, we look at elements such as site wide optimisation, on page optimisation, off-site optimisation and of course mobile considerations to ensure that your website is engineered to capitalise on any search-related traffic from your potential customers. Keyword density and placement is carefully analysed and benchmarked against competitors and we also look at backlinks as well as social proofs.With search engine advertising, we use tools such as Google adwords, to drive relevant traffic to your website. Through deep keyword analysis, balancing competition, cost and search volumes, we help you to maximise budget. We also provide advice and guidance on how to keep your visitor’s attention and encourage further engagement by sharing contact details in exchange for valuable content. Landing page design is critical in this regard.

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