The business case for video conferencing is often based on tangible reductions in travel costs. But is that the full picture? Deirdre Cashion reports.
The most obvious and immediate benefit of video conferencing is the reduction in travel costs. There’s little doubt that this tangible, measurable gain appeals to financial directors in particular, who can tick the box for high-yield cost/benefit analysis with a certain degree of confidence.
However, the video conferencing debate has moved beyond a simple question of cost reduction to encompass collaboration and teamwork and competitive differentiation.