Successful Email Marketing

To achieve maximum return on email marketing, organisations need to take a ‘mobile first’ approach.  With such a high proportion of people now viewing emails on some form of mobile device, ensuring that your email template design renders dynamically to any mobile device is critical.

Email marketing has been the subject of much negative press, but it’s still one of the most cost-effective ways of communicating with your audience.

However, emails have to be tightly targeted and this means ensuring that your CRM or contact management system can segment your data in a way that makes most practical sense for your business sector.

Finally, email marketing is closely connected to content marketing.  To achieve high open and click through rates, you have to build a reputation for sharing high quality, compelling and thought-provoking content.