Over the years, ProfIT Marketing has conducted a number of market research campaigns for organisations. From backup and disaster recovery, to the proliferation of spyware to project management practices in Irish organisations, conducting your own primary research can be hugely beneficial:
- Research can give you new insights into market segments. It can uncover hidden business opportunities or be used for informed decision-making in terms of resource allocation.
- The results of the research can be used to provide a platform for PR activity. A press release can be generated to highlight the results and white papers and opinion pieces can be spun out of the content.
- The research can also provide valuable content for blogs and for the purposes of reaching out to the social networking community and generating some online debate on the results.