Marketing Planning

It’s the one area that could easily boost marketing return on investment but is perhaps the most neglected – marketing planning.

Many organisations engage in reactive, opportunistic marketing but taking the time to put a marketing planning framework in place has many benefits.

  • It forces the sales and marketing teams to come together and formulate a plan of action which has the buy-in and commitment of all parties.
  • By using SMART objectives (specific, measurable, achieveable, realistic and timebound), it delivers a plan which can be measured against targets.
  • It gives the marketing team a framework for day-to-day activity and can form the basis of performance analysis.
  • It helps to achieve much tighter alignment between the marketing function and the overall business objectives of the organisation, ensuring that all staff are working towards a consistent set of goals.

But planning is just one element.  Marketing planning is a constantly evolving exercise, which measures outputs and constantly seeks to refine activities towards better outcomes.

Marketing planning services from ProfIT Marketing
Achieve better marketing planning with ProfIT Marketing

Contact us today about better marketing planning